Octasalvia, Qory Linda (2018) Manajemen Personal Branding Nabila Julianti sebagai Selebgram Gaya Hijab Bohemian di Media Sosial Instagram. Other thesis, Unika Soegijapranata Semarang.
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Abstract
Hijab fashion trends growing with the presence of social instagram that created a celebrity instagram. One the famous hijab fashion celebrity instagram in Semarang is Nabila Julianti. She is a selebgram (celebrity instagram), model and make up artist and she always presence with bohemian hijab style. Nabila uses @nabilajuly to be herinstagram name to bulid her personal brand. Personal Brand is a part of communication science that give the influence to the public how creating a personal brand herself. The research used qualitative method that got an interview from the resource and documentation study in instagram @nabilajuly. For data analysis, researcher did reduction of the data and then presented the data, made the conclusion, then verified of it. The result of research Nabila build a personal brand started from planning, organizing, action and supervising. So, she can share about a massage that hijab celebrity instagram mix match bohemian style. The key word : management, personal brand,social media, instagram, celebritiy instagram
| Item Type: | Thesis (Other) |
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| Subjects: | 000 Computer Science, Information and General Works > 050 News media, journalism, publishing |
| Divisions: | Faculty of Law and Communication > Department of Communication Science |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 16 Jan 2019 07:20 |
| Last Modified: | 28 May 2021 06:39 |
| URI: | http://repository.unika.ac.id/id/eprint/17700 |
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