Wijaya, Natasha (2018) PROSPECTIVE BUYERS’ OPINION ABOUT ENGLISH WORDS AND QUOTATION IN A PROTOTYPICAL PRODUCT. Other thesis, Unika Soegijapranata Semarang.
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Abstract
English has an important role in the globalization era since it is a main international language to communicate one another from different countries, especially in the aspect of business. English as a communication tool helps a business to open more sale opportunity for foreign people. The intense competition in business world makes people create new innovations of their products, as well in the field of gift. Gift-giving usually has some words inserted inside, either greetings or feeling expression. In Indonesia, people feel greater and classier when they are using English to communicate nowadays. Because of that, English worded gift has better image and high quality. The objectives of this research are to find out prospective buyers‟ opinion about English language in business and to find out prospective buyers‟ opinion about English words and quotations in an initial frame gift. Research method used in this research is quantitative research method by a survey. The data were collected from questionnaire contained 15 statements. The samples in this research were 100 Semarang people. The descriptive analysis result for variable EL is 88.2% which means very positive, and for variable EQ is 85.6% which also means very positive. Keywords: English, English in Business, Quotations.
| Item Type: | Thesis (Other) |
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| Subjects: | 400 Language > 420 English & Old English language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 12 Dec 2018 07:21 |
| Last Modified: | 12 Dec 2018 07:21 |
| URI: | http://repository.unika.ac.id/id/eprint/17642 |
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