Valensia, Valensia (2018) PROSES KOMUNIKASI PEMASARAN MELALUI “WORD OF MOUTH (WOM)”: STUDI KASUS KONSUMEN LA’DIVES PHOTO AND DESIGN. Other thesis, Unika Soegijapranata Semarang.
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Abstract
This research was done to find out about how process that was owns by word of mouth in services selling. There was five customers and five potential customers who finally became the customers of la’Dives Photo and Design. As many as ten customers from la’Dives Photo and Design knew this brand from their family and friend. Descriptive technique would be used in this research as the analysis technique to describe the word of mouth’s process that happened. The activity word of mouth that occurred created a positive impact on the development of la’Dives Photo and Design services business. The data collection for the research was done by doing interviews in many places like Paragon Mall and Citra Land Mall. Not every informant could be interviewed face to face, but they were interviewed by phone call. Interviewed was not the only way to collect the research data, but research also did some observations on the Instagram owned by la’Dives Photo and Design. And la’dives Photo and Design customers. Word of mouth has a good development in the spreading of information. The development can be seen with the emergen of electronic word of mouth (e-WoM). The benefit of e-WoM is the ease of obtaining information without being limited by space and timeadvantages of eWoM is the ease of obtaining information without being limited by space and time. Keywords: Word of Mouth, Electronic Word of Mouth, Communication Interpersonal, and la’Dives Photo and Design Consumer.
| Item Type: | Thesis (Other) |
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| Subjects: | 700 Arts and Recreation > 720 Architecture > Visual Communication |
| Divisions: | Faculty of Law and Communication > Department of Communication Science |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 19 Nov 2018 06:00 |
| Last Modified: | 19 Nov 2018 06:00 |
| URI: | http://repository.unika.ac.id/id/eprint/17386 |
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