TAMBUNAN, CHRISTIAN (2018) ANALISIS PERILAKU PENGGUNAAN E-TICKETING SYSTEM DENGAN PENDEKATANTECHNOLOGY ACCEPTANCE MODEL (TAM). Other thesis, Unika Soegijapranata Semarang.
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Abstract
This study aims to analyze the behavior of e-ticketing system using Technology Acceptance Model (TAM) approach. Population to be studied in this research is consumer e-ticketing in Semarang. In this research, the sample of 100 consumers using the website of PT KAI and traveloka in Semarang City using e-ticketing. Data collection techniques in this study is to use the distribution of questionnaires. Hypothetical test in this research use multiple linear regression with SPSS program. The result of this research is there is positive influence between ease of use perception toward e-ticketing system usefulness. There is positive influence between perception of system usefulness to attitude toward using system -ticketing system.Ada positive influence between the perception of ease of use towards the use of the system (attitude toward using) e-ticketing system.Ada influence between attitudes will the use of the system (attitude toward using) on behavioral trends to remain system use ( behavioral intention to use) e-ticketing system. Keywords: ease of use perception, usefulness, usefulness, attitude toward using, behavioral intention to use.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 657 Accounting > Accounting Information System |
| Divisions: | Faculty of Economics and Business > Department of Accounting |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 19 Nov 2018 05:57 |
| Last Modified: | 30 Jun 2021 06:36 |
| URI: | http://repository.unika.ac.id/id/eprint/17380 |
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