Smes Traditional Packaging Technology as a Part of Building Brand Soul of Product

ARDHIANTO, PETER and Hardjana, Alfons Christian (2016) Smes Traditional Packaging Technology as a Part of Building Brand Soul of Product. International Journal of Computational Engineering Research (IJCER), 06 (07). pp. 10-15. ISSN 2250 – 3005

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Abstract

Packaging is a container used to pack a product. The function of packaging is not only for container but also as the image formation and marketing. In Semarang, Indonesia, the usage of packaging has become a habit of perpetrators of SMEs, but they use shortcut in using media, material and shape of the packaging by reason of the price and ease of getting goods. In this study we will discuss the traditional packaging technology which is cheap and efficient with good function for SMEs, especially food products and a differentiator as well as building brand soul on SMEs products. This study uses research methodology with interviews with Entrepreneurships of Bureau of Cooperatives and Small-Medium Enterprises Semarang and observation on the perpetrators SMEs in traditional markets and souvenir center on Pandanaran street Semarang. And theory usage as a source of benchmark studies of traditional packaging technology. This research aims to develop the creativity of actors SMEs in technology to package their products.

Item Type: Article
Subjects: 600 Technology (Applied sciences)
600 Technology (Applied sciences) > 680 Manufacture for specific uses
Divisions: Faculty of Architecture and Design > Department of Visual Communication Design
Depositing User: Mr. Peter Ardhianto, S.Sn., M.Sn., PhD.
Date Deposited: 03 Aug 2016 06:00
Last Modified: 22 Mar 2018 05:24
URI: http://repository.unika.ac.id/id/eprint/10498

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