THE CUSTOMER’S PERCEPTION OF ROUGE DANCERS’ SERVICE INNOVATION

Yovika, Shiera Elena (2016) THE CUSTOMER’S PERCEPTION OF ROUGE DANCERS’ SERVICE INNOVATION. Other thesis, Fakultas Bahasa dan Seni UNIKA Soegijapranata.

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Abstract

The recently intensified rivalry has made every business think that they must have advantages over the others. The company must be reliable in the development and management of new products or services. One of the efforts that the company can do to gain advantages for its business is by innovation. With innovations, a company will have more selling points than other competitors in the same business market. Rouge Dancers is a company which highlights innovation as their main strategy in facing the rivalry in the business. To face the current rivalry in the entertainment business they develop a strategy which uses innovation as the base to obtain the satisfaction of the customer. This paper analyzed the customer’s perception of Rouge Dancers’ service innovation. The method used in this study is qualitative method, which is done by analyzing the questionnaire given to the clients of the Rouge Dancers. The result is that through the Innovation, Rouge Dancers has succeeded in obtaining the customer satisfaction, with the highlight on the company’s costume innovation.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Consumer Satisfication
Divisions: Faculty of Language and Art > Department of English Literature
Depositing User: Mr Ign. Setya Dwiana
Date Deposited: 27 May 2016 03:39
Last Modified: 27 May 2016 03:39
URI: http://repository.unika.ac.id/id/eprint/9522

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