ANALISIS PENGARUH ORIENTASI PASAR DAN KARAKTERISTIK PRODUK TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Retailer Meubel CV. Kayu Perkasa Raya Juwana, Pati)

Felady, Anjas (2007) ANALISIS PENGARUH ORIENTASI PASAR DAN KARAKTERISTIK PRODUK TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Retailer Meubel CV. Kayu Perkasa Raya Juwana, Pati). Other thesis, Prodi Manajemen Unika Soegijpranata.

[img] Text (COVER)
02.30.0303 Anjas Felady COVER.pdf
Download (165kB)
[img] Text (BAB I)
02.30.0303 Anjas Felady BAB I.pdf
Restricted to Registered users only
Download (87kB)
[img] Text (BAB II Available Document Only in Library of Soegijapranata Catholic University)
02.30.0303 Anjas Felady BAB II.pdf
Restricted to Repository staff only
Download (101kB)
[img] Text (BAB III Available Document Only in Library of Soegijapranata Catholic University)
02.30.0303 Anjas Felady BAB III.pdf
Restricted to Repository staff only
Download (118kB)
[img] Text (BAB IV Available Document Only in Library of Soegijapranata Catholic University)
02.30.0303 Anjas Felady BAB IV.pdf
Restricted to Repository staff only
Download (106kB)
[img] Text (BAB V)
02.30.0303 Anjas Felady BAB V.pdf
Restricted to Registered users only
Download (80kB)
[img] Text (DAFTAR PUSTAKA)
02.30.0303 Anjas Felady DAFTAR PUSTAKA.pdf
Download (80kB)
[img] Text (LAMPIRAN)
02.30.0303 Anjas Felady LAMPIRAN.pdf
Download (93kB)

Abstract

Perkembangan dan kemajuan jaman menyebabkan adanya perubahan dan perkembangan aktivitas manusia. Bagi suatu perusahaan orientasi pasar dan karakteristik produk menurut penelitian terdahulu memiliki pengaruh terhadap kinerja pemasaran. Pada penelitian ini akan memfokuskan untuk meneliti pengaruh variabel orientasi pasar dan karakteristik produk terhadap kinerja pemasaran pada retailer CV. Kayu Perkasa Raya, Juwana Pati.

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Ratnasasi Wijayanti
Date Deposited: 24 May 2016 09:55
Last Modified: 24 May 2016 09:55
URI: http://repository.unika.ac.id/id/eprint/9468

Actions (login required)

View Item View Item
Unika Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.