ANALISIS PENGARUH ORIENTASI PASAR DAN KARAKTERISTIK PRODUK TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Retailer Meubel CV. Kayu Perkasa Raya Juwana, Pati)

Felady, Anjas (2007) ANALISIS PENGARUH ORIENTASI PASAR DAN KARAKTERISTIK PRODUK TERHADAP KINERJA PEMASARAN (Studi Kasus Pada Retailer Meubel CV. Kayu Perkasa Raya Juwana, Pati). Other thesis, Prodi Manajemen Unika Soegijpranata.

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Abstract

Perkembangan dan kemajuan jaman menyebabkan adanya perubahan dan perkembangan aktivitas manusia. Bagi suatu perusahaan orientasi pasar dan karakteristik produk menurut penelitian terdahulu memiliki pengaruh terhadap kinerja pemasaran. Pada penelitian ini akan memfokuskan untuk meneliti pengaruh variabel orientasi pasar dan karakteristik produk terhadap kinerja pemasaran pada retailer CV. Kayu Perkasa Raya, Juwana Pati.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Ratnasasi Wijayanti
Date Deposited: 24 May 2016 09:55
Last Modified: 24 May 2016 09:55
URI: http://repository.unika.ac.id/id/eprint/9468

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