Faktor-faktor yang mempengaruhi konsumen dalam membeli Fruit Tea kemasan Tetra (Studi kasus pada SLTP Pius Pekalongan)

Hastuty, - (2007) Faktor-faktor yang mempengaruhi konsumen dalam membeli Fruit Tea kemasan Tetra (Studi kasus pada SLTP Pius Pekalongan). Other thesis, Prodi Manajemen Unika Soegijapranata.

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Abstract

Pemasaran merupakan cara untuk memenuhi, melayani kebutuhan, dan keinginan konsumen. Para pelangga munkin saja menyatakankebutuhan dan keinginan utama mereka, namun pada kenyataannya konsumen bertindak sebaliknya, mereka justru membeli kebutuan dan keinginan lainnya.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Ratnasasi Wijayanti
Date Deposited: 24 Apr 2016 11:05
Last Modified: 24 Apr 2016 11:05
URI: http://repository.unika.ac.id/id/eprint/8767

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