ANALISIS POSITIONING KARTU PRABAYAR GSM BERDASARKAN TARIF DAN KUALITAS LAYANAN JARINGAN

Chandraditya, Elang (2009) ANALISIS POSITIONING KARTU PRABAYAR GSM BERDASARKAN TARIF DAN KUALITAS LAYANAN JARINGAN. Other thesis, Prodi Manajemen Unika Soegijapranata.

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Abstract

Banyaknya operator seluler yang merubah strategi promosi mereka dari kualitas menjadi penarifan menimbulkan suatu persepsi berbeda terhadap posisi kartu prabayar dalam benak konsumen. Penelitian ini ditulis dengan tujuan untuk mengetahui posisi masing-masing kartu prabayar GSM dalam benak konsumen berdasarkan tarif dan kualitas layanan.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Consumer Behavior
> 650 Management > 658 Management > Consumer Satisfication
> 650 Management > 658 Management > Production Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Ratnasasi Wijayanti
Date Deposited: 24 Apr 2016 10:45
Last Modified: 24 Apr 2016 10:45
URI: http://repository.unika.ac.id/id/eprint/8700

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