STRATEGI PEMASARAN HOTEL AIR MANCUR DI KUDUS BERDASARKAN UNSUR BAURAN PEMASARAN UNTUK MENINGKATKAN TINGKAT HUNIAN

Frans, F.X. Albert (2015) STRATEGI PEMASARAN HOTEL AIR MANCUR DI KUDUS BERDASARKAN UNSUR BAURAN PEMASARAN UNTUK MENINGKATKAN TINGKAT HUNIAN. Masters thesis, Unika Soegijapranata.

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Abstract

This study aims to determine the Marketing Strategies Hotel Air Mancur by elements of the marketing mix. The research is a survey research. The research location is housed in the Hotel Air Mancur , Pemuda Street No. 70, Kudus. The sampling technique stratified sampling techniques and sample number 74 people. Data were collected by questionnaire and documentation. Engineering analysis using validity testing, reliability testing, and Descriptive Analysis. Based on the analysis and discussion in the previous section, it can be concluded as follows: Marketing Strategy Hotel Fountain sanctuary by elements of the marketing mix is the Hotel Fountain should add facilities such as an electrical outlet in each room, needs and toiletries such as soap, shampoo and towels, and blankets in every bed as standard hotel services. Hotel Fountain parties can provide competitive prices and discounts to customers. If it is not possible facilities and services must be adjusted so that consumers feel satisfied. Promotions more attractive as an attractive banner design and put in place that looks consumers, the promotion of social media such as facebook, instagram, fuel, etc. Providing signposts that consumers easily find the location of Hotel Fountain. treat and control the building to keep it clean and maintained. conduct regular employee training to improve service quality and neatness of employees. The transaction process is made easier, faster and straightforward. Necessary to provide a cash swipe machines for guests who did not get to the ATM. Besides the welcome drink was prepared and immediately given when consumers wait for check-in process

Item Type: Thesis (Masters)
Subjects: 300 Social Sciences
Divisions: Graduate Program in Management
Depositing User: Mr Agung Tri Hartadi
Date Deposited: 10 Feb 2016 08:19
Last Modified: 10 Feb 2016 08:19
URI: http://repository.unika.ac.id/id/eprint/6563

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