MASIHOROE, ADELAND SOLAFIDE (2013) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA KONSUMEN KFC PANDANARAN SEMARANG. Other thesis, Prodi Manajemen UNIKA Soegijapranata.
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Abstract
Dalam keputusan pembelian, konsumen diperhadapkan oleh berbagai faktor –faktor yang mempengaruhinya. Dengan mengetahui faktor – faktor yang mempengaruhi keputusan pembelian konsumen,diharapkan perusahaan dapat menyusun strategi lebih lanjut dan mengetahui peluang – peluang yang...
| Item Type: | Thesis (Other) |
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| Subjects: | 300 Social Sciences > 330 Economics |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms. Junia Laksmana |
| Date Deposited: | 30 Oct 2015 04:29 |
| Last Modified: | 30 Oct 2015 04:29 |
| URI: | http://repository.unika.ac.id/id/eprint/5304 |
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