SUNARSO, ANDRE (2012) ANALISIS POSISI RELATIF SEPEDA MOTOR SPORT SUZUKI DIBANDING PESAINGNYA. Other thesis, Prodi Manajemen UNIKA Soegijapranata.
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Abstract
Positioning merupakan tindakan merancang tawaran dan citra perusahaan sehingga menempati posisi yang khas (dibandingkan para pesaing) didalam benak pelanggan sasarannya (Kotler dan Keller, 2007). Namun yang menjadi masalahnya adalah penjualan sepeda motor sport Suzuki yang...
| Item Type: | Thesis (Other) |
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| Subjects: | 300 Social Sciences > 330 Economics |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms. Junia Laksmana |
| Date Deposited: | 30 Oct 2015 04:29 |
| Last Modified: | 30 Oct 2015 04:29 |
| URI: | http://repository.unika.ac.id/id/eprint/5300 |
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