WINATA, JONATHAN TRESNO (2024) MARKETING STRATEGY AT GRIPTHA HOTEL KUDUS. S1 thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.

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Abstract

Competition in the world of work has intensified in recent years. Universities are now competing to provide on-the-job training through internship programs. On this occasion, the writer had the opportunity to take part in an internship program at Hotel Griptha Kudus. The writer was placed in Hotel Griptha Kudus to learn the implementation of marketing knowledge and skills. When doing internship activities, the writer certainly experienced several problems. For example, the lack of knowledge about how to communicate products to customers, how to handle customers with various requests, and the last is to face mistakes due to miscommunication between divisions. To solve those problems, the writer learned about the products and how to convey them to the customers. He also practiced and asked guidance from his superiors to communicate with prospective buyers. To handle various customer’s requests, the writer learned to understand the customers and their needs. To solve the problem of miscommunication, the writer needed to confirm the correctness of the information conveyed and received. The second is to check directly in the field. When the marketing team finds a problem, they could fix it beforehand. The practices that were considered the writer’s best practices were to help with the concept of the new menu book and also the photoshoot of the menu. Overall, the writer obtained valuable lessons by experiencing the world of work, which is different from the campus environment.

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