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CHALLENGES AS A SOCIAL MEDIA STAFF AT EDUHOUSE, SEMARANG

BEKTIONO, CHERRY IVANNA (2025) CHALLENGES AS A SOCIAL MEDIA STAFF AT EDUHOUSE, SEMARANG. S1 thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMARANG.

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Abstract

This concluding internship report outlines my experience as a Social Media Staff Intern at EduHouse, ranging from August 5 to December 22, 2024. The internship sought to offer hands-on experience in digital content creation and management, matching my educational background and goals in social media marketing. The main duties of the writer encompassed creating graphic materials, overseeing EduHouse’s social media channels, and leveraging trends from TikTok and Instagram, including popular sounds, hashtags, and challenges, to boost audience interaction and brand exposure. During the internship, the author needed to adhere to tight deadlines, maintain uniformity across various platforms, and create content that would captivate the target audience. We addressed these issues by preparing in advance, creating a comprehensive content calendar, and prioritizing tasks to ensure timely delivery. The creator of EduHouse's material frequently monitored trends to maintain its interest and relevance. This distinguished it in the highly competitive realm of the internet. Collaborating with the EduHouse Primary team enhanced my creativity by allowing me to concentrate on the finer details and improve the final outcomes. Putting together educational ideas with popular formats was one of the best things I did. This plan worked to get people more interested in EduHouse and show that the brand was new and approachable. It helped the material reach more people and made the company's relationship with its audience stronger. By improving my skills in graphic design, trend analysis, and social media strategy, this job has been a great way to learn. For my future job in digital marketing, it has given me useful information that I will use throughout my studies.

Item Type: Thesis (S1)
Subjects: 400 Language > 410 Linguistics
800 Literature > 820 English and Old English literatures
Divisions: Faculty of Language and Art > Department of English Literature
Depositing User: Mr Yosua Norman Rumondor
Date Deposited: 09 Jul 2025 04:07
Last Modified: 09 Jul 2025 04:07
URI: http://repository.unika.ac.id/id/eprint/37307
Keywords: UNSPECIFIED

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