FILEMON, TESALONIKA RESA HARTASIWI (2025) EXPLORING IMPOLITENESS STRATEGIES AND THEIR FUNCTIONS IN VERBAL HATE SPEECH AGAINST BEAUTY VLOGGER AUDY NADYA ON INSTAGRAM. S1 thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.

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Abstract

This thesis examines impoliteness strategies and functions in hate comments addressed to Audy Nadya, a beauty vlogger on Instagram with 36.8k followers who uses the handle @beauty_byaudy. This study revealed some linguistic strategies that have been employed within those comments by using Culpeper's framework for categorizing and analyzing verbal hate speech present on her Instagram account. Data analysis shows the total 149 comments that Bald on Record Impoliteness was the most employed strategy with 49 utterances or 33% of the total. This is closely followed by Positive Impoliteness with 48 utterances or 32% of the total, which means that direct and demeaning remarks to bring Audy down are very prevalent. Sarcasm or Mock Politeness ranked third with 36 utterances or 24%, which showed a humor-but-hostile pattern. Meanwhile, the total utterances of Negative Impoliteness were far fewer at 16 or 11%, and Withholding Politeness was nil at 0 utterances or 0%. Three functional categories are also found in Audy's Instagram comments, which are divided into affective, coercive, and entertaining. Each has a different function in damaging Audy's positive image. Examined comments on Audy Nadya's Instagram reel uploaded from April 3, 6, and 27, 2024, was the first step in the data collecting procedure. Following that, the comments were gathered and arranged according to Culpeper's hypothesis (2011). Additionally, a thorough textual analysis of the gathered data was conducted in order to identify the impoliteness strategies used and the related functions.

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