Adji, Janice Felicia De Sinta and Susilowati, MG Westri Kekalih (2025) Customer Perspective Towards Secondhand Clothing and Its Impact on Customer's Loyalty: The Mediating Role of Customer Satisfaction. International Journal of Scientific Research and Management (IJSRM), 13 (01). pp. 8283-8295. ISSN 2321-3418
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Abstract
This research explores how customer perception of critical, hedonic, economic, and virtuosity could affect their satisfaction and ultimately lead to repurchase intentions. Many businesses are working on converting themselves into sustainable businesses to contribute to the circular economy. Green marketing is a method that business owners can use to help their businesses become sustainable. A quantitative Structural Equation Modelling (SEM) approach was used to investigate the relationship among the variables modeled. This study covered 125 respondents as primary data resources. Questionnaires designed on a 1-5 Likert scale were used to collect the data. The results show that critical and hedonic aspects insignificantly influence customer satisfaction when wearing thrift fashion.
| Item Type: | Article |
|---|---|
| Subjects: | 300 Social Sciences 600 Technology (Applied sciences) > 650 Management > 658 Management 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms MG. Westri Kekalih |
| Date Deposited: | 17 Feb 2025 02:03 |
| Last Modified: | 17 Feb 2025 02:03 |
| URI: | http://repository.unika.ac.id/id/eprint/36468 |
| Keywords: | UNSPECIFIED |
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