Effect of Visual Analogy and Design Values In Ideation Phase, Generated by Designers From Different Educational Background

Nugroho, Adi and Zheng, Si-jie (2015) Effect of Visual Analogy and Design Values In Ideation Phase, Generated by Designers From Different Educational Background. In: The 3rd International Conference on Creative Industry - " Opportunity and Challenge on Creative Industries in The Era of Global Free Trade, 11 - 13 Agustus 2015, Bali Creative Industry Center, Jl, WR. Supratman 308, Tohpati, Denpasar - Bali - Indonesia.


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The issue on how designers generating ideas to solve a design problem is being investigated in this research. A variety of empirical studies on the use of visual stimuli and its effect to ideation process of designers has had been conducted by many design researchers. However previous research has focused only in the effect of the stimuli from a clustered group of designers. In the following experiment a selection of two different educational backgrounds of design, architecture and industrial design, is made to obtain new information about the different design values precipitated within the given conception. A qualitative analysis was done as part of assessing the ideas given by research participants. Quantitative analysis of a design solution given by both architects and industrial designers were conducted and reported as further down. The objectives for this research are to find [1.] the effect of visual analogy stimuli into the ideas generated from designers for a specific design problem, [2.] differences of design values from the solutions given by designers from divergent educational background, and [3.] to find the correlation of the design values which used to construct the assessment criteria.

Item Type: Conference or Workshop Item (Paper)
Subjects: 300 Social Sciences > 370 Education > 378 Higher education
700 Arts and Recreation > 720 Architecture
700 Arts and Recreation > 720 Architecture > Visual Communication
Divisions: Faculty of Architecture and Design > Department of Visual Communication Design
Depositing User: Mr. Adi Nugroho
Date Deposited: 28 Sep 2015 02:05
Last Modified: 28 Sep 2015 02:05
URI: http://repository.unika.ac.id/id/eprint/3586

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