STUDENTS’ PERCEPTION OF NCT 127 AS A COSMETIC BRAND AMBASSADOR FOR NATURE REPUBLIC THROUGH A COMMERCIAL VIDEO

IMANUELLA, MARGARETHA (2024) STUDENTS’ PERCEPTION OF NCT 127 AS A COSMETIC BRAND AMBASSADOR FOR NATURE REPUBLIC THROUGH A COMMERCIAL VIDEO. Skripsi thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.

Preview	Text 20.J2.0022 - Margaretha Imanuella - COVER.pdf Download (318kB) | Preview
	Text 0.J2.0022 - Margaretha Imanuella - BAB I_a.pdf Restricted to Registered users only Download (273kB)
	Text 0.J2.0022 - Margaretha Imanuella - BAB II_a.pdf Restricted to Registered users only Download (293kB)
	Text 0.J2.0022 - Margaretha Imanuella - BAB III_a.pdf Restricted to Registered users only Download (199kB)
	Text 0.J2.0022 - Margaretha Imanuella - BAB IV_a.pdf Restricted to Registered users only Download (352kB)
	Text 0.J2.0022 - Margaretha Imanuella - BAB V_a.pdf Restricted to Registered users only Download (256kB)
Preview	Text 0.J2.0022 - Margaretha Imanuella - DAPUS_a.pdf Download (284kB) | Preview
	Text 0.J2.0022 - Margaretha Imanuella - LAMPIRAN_a.pdf Restricted to Registered users only Download (219kB)

Abstract

The study collected data on the marketing campaign featuring NCT 127 as the brand ambassador for Nature Republic using quantitative research method with content analysis tools. The findings of this research suggested that Nature Republic effectively integrated innovative and creative aspects from NCT 127 into their marketing approach. Through using the extensive global reach and significant influence of NCT 127, Nature Republic successfully devised a campaign that effectively reached individuals across the globe. Specifically, this study found that collaborating with NCT 127 as a brand ambassador has resulted in a notable boost in brand recognition, sales, and consumer engagement. Furthermore, the research demonstrated that the promotion of natural beauty by Nature Republic and the exceptional artistic quality of NCT 127 led to captivating and appealing marketing stories. The research also found that successful collaboration of the cosmetic product with celebrities generated greater value for both sides and offered fresh perspectives on the link between the entertainment and beauty sectors. In other words, beauty businesses can obtain big benefits when partnering with influential creative individuals who have a significant impact on the younger demographic. Hence, this research confirmed that learning innovative marketing strategies and using creativity played an essential part in captivating consumer’s interest.

Item Type:	Thesis (Skripsi)
Subjects:	400 Language
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	Ms Cristina Mayasari
Date Deposited:	04 Jul 2024 02:45
Last Modified:	04 Jul 2024 02:45
URI:	http://repository.unika.ac.id/id/eprint/35826

Actions (login required)

View Item