THE INFLUENCE OF CUSTOMERS’ PERCEPTION OF THE CONTENT OF SWEET DREAM TIKTOK ON THEIR BUYING DECISIONS

AMRAN, EVAN JONATHAN (2024) THE INFLUENCE OF CUSTOMERS’ PERCEPTION OF THE CONTENT OF SWEET DREAM TIKTOK ON THEIR BUYING DECISIONS. Skripsi thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.

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Abstract

This paper examines the effectiveness of TikTok as a marketing tool in shaping customer perceptions and enhancing brand awareness for Sweet Dream Baby Shop, an Indonesian baby equipment business. The study uses qualitative methods to explore customer experiences and responses to TikTok content. Results indicate positive perceptions, with respondents praising the creative and visually appealing presentations, music integration, and informative explanations. Key influencers include exclusive promotions, positive testimonials, and high-quality product representation. The findings align with established theories on the impact of visual content, effective promotions, and positive feedback on consumer behaviour. Sweet Dream Baby Shop's TikTok strategy successfully influences customer perceptions, builds brand awareness, and prompts purchasing decisions.

Item Type: Thesis (Skripsi)
Subjects: 400 Language
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: Ms Cristina Mayasari
Date Deposited: 04 Jul 2024 02:04
Last Modified: 04 Jul 2024 02:04
URI: http://repository.unika.ac.id/id/eprint/35806

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