AN ANALYSIS OF PRICING TO ATTRACT CUSTOMERS AT SCUTO PADANG

ANGRIAWAN, EDBERT KEVIN (2023) AN ANALYSIS OF PRICING TO ATTRACT CUSTOMERS AT SCUTO PADANG. Skripsi thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.

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Abstract

This study aims to find the pricing strategy that Scuto Padang applies for the services offered and to investigate the customers’ perception of the price of services given by Scuto Padang This research used mixed methods to collect data. It interviewed the owner to know how she did the pricing and the questionnaire distributed to 30 customers was used to collect the data on the customers’ perception on the pricing at Scuto Padang. Based on the data, it was concluded that the owner does not use any pricing schemes for all packages from the Scuto headquarters. However, for additional services requested by clients, the owner employs value-based pricing. The owner rates the product based on the cost or break-even points, and she also calculates the price by factoring labor and the complete cost of providing the services, whereas the means of the four items utilized in this study is greater than 2.5 [2.6895], indicating that the participants perceive the pricing at Scuto Padang positively.

Item Type:	Thesis (Skripsi)
Subjects:	400 Language
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	Ms Cristina Mayasari
Date Deposited:	04 Jul 2024 02:02
Last Modified:	04 Jul 2024 02:02
URI:	http://repository.unika.ac.id/id/eprint/35797

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