PENGARUH BRAND AMBASSADOR DAN TESTIMONI ONLINE PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE AVOSKIN

CARRIE, JULIANNE (2023) PENGARUH BRAND AMBASSADOR DAN TESTIMONI ONLINE PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE AVOSKIN. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

Penelitian ini untuk mengetahui dan menganalisis “Pengaruh brand ambassador dan testimoni online pelanggan terhadap keputusan pembelian produk skincare avoskin”. Penelitian ini menggunakan metode pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden. Berdasarkan hasil uj f variabel independent brand ambassador, testimoni online pelanggan dan jenis kelamin berpengaruh secara simultan didapatkan hasil nilai sig 0.000 < 0.05 dan nilai

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: mr AM. Pudja Adjie Sudoso
Date Deposited: 08 Dec 2023 02:26
Last Modified: 08 Dec 2023 02:26
URI: http://repository.unika.ac.id/id/eprint/33866

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