PEOPLE’S INTERPRETATION OF THE ADVERTISEMENTS CONTAINING AMBIGUOUS SENTENCES OR PHRASES

Widiatmoko, Arkhid Awful (2005) PEOPLE’S INTERPRETATION OF THE ADVERTISEMENTS CONTAINING AMBIGUOUS SENTENCES OR PHRASES. Other thesis, PROGDI FAKULTAS SASTRA.

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Abstract

Advertising is a text type which is interpreted by the consumer on two levels of an overt or surface message and the level of a hidden message. Many advertisements use ambiguity. The sentences are said to be ambiguous whenever they can be associated with two or more different meaning and ambiguity itself means more than one meaning. By doing this study, the writer is interested in finding out whether different people have different interpretations. In writing this thesis, the writer used some data collection taken from two general classes in CLT Soegijapranata Catholic University Semarang which consists of 30 students. The instrument used in the thesis is questionnaires to gather people’s interpretations on the chosen advertisements. The questionnaires distributed to the respondents were made based on printed advertisements which were taken from the magazines containing ambiguous sentences. After all the questionnaires` results were gathered, the writer analyzed them using the theory about ambiguity. The result of the study is the respondents personally interpret the ambiguity of this advertisement. The sentences of advertisement are ambiguous whenever they can be associated with two or more different interpretations. In fact, many advertisement use ambiguity in their advertisement.

Item Type:	Thesis (Other)
Subjects:	800 Literature > 820 English and Old English literatures
Divisions:	Faculty of Language and Art > Department of English Literature
Depositing User:	Mrs. Frederika Kristin
Date Deposited:	28 Sep 2015 02:16
Last Modified:	28 Sep 2015 02:16
URI:	http://repository.unika.ac.id/id/eprint/3352

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