THE EFFECT BETWEEN PRODUCT DESIGN AND ICONIC PRODUCT IN ATTRACTIVENESS ON CULTURAL IDENTITY WITH BUYING DECISION (STUDY ON BATIK CONSUMER MALANG)

Retnawati, Berta Bekti (2020) THE EFFECT BETWEEN PRODUCT DESIGN AND ICONIC PRODUCT IN ATTRACTIVENESS ON CULTURAL IDENTITY WITH BUYING DECISION (STUDY ON BATIK CONSUMER MALANG). PalArch's Journal of Archaeology of Egypt/Egyptology.

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Abstract

This research was discuss about design product and iconic product in attractive for culture identity and buying decision for batik consumer. This research used by quantitative research with explanatory research and PLS. Population is also in Malang City, Malang District, and Batu City areas. The approach in this study has been uses a positivist paradigm, because carried out quantitatively on measuring variable constructs, including product design, iconic product attractiveness, culture identity, and buying decisions that form one construct with another. Moreover, the Malangan Batik coloring process is more attractive if it includes soft colors (sogan, brown, blue) and bright / striking colors (red, orange, green, violet, magenta) both natural dyes and synthetic dyes.

Item Type: Other
Subjects: 300 Social Sciences > 330 Economics > Production Economics
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Ms Dellani Putri
Date Deposited: 31 Oct 2023 03:47
Last Modified: 31 Oct 2023 03:47
URI: http://repository.unika.ac.id/id/eprint/33510

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