REMEEUS, RUTH ABIGAIL (2023) THE CHALLENGES IN USING DIGITAL MARKETING TECHNOLOGY: THE CASE STUDY OF MICRO SMALL AND MEDIUM ENTREPRENEURS (MSME) WORKING WITH OLE-OLE. Other thesis, Universitas Katholik Soegijapranata Semarang.
![[img]](http://repository.unika.ac.id/style/images/fileicons/text.png) |
Text
18.J2.0021-Ruth Abigail Remeeus-COVER_a.pdf Download (1MB) |
|
Text
18.J2.0021-Ruth Abigail Remeeus-BAB I_a.pdf Restricted to Registered users only Download (769kB) |
|
Text
18.J2.0021-Ruth Abigail Remeeus-BAB II_a.pdf Restricted to Registered users only Download (783kB) |
|
Text
18.J2.0021-Ruth Abigail Remeeus-BAB III_a.pdf Restricted to Registered users only Download (1MB) |
|
Text
18.J2.0021-Ruth Abigail Remeeus-BAB IV_a.pdf Restricted to Registered users only Download (825kB) |
|
Text
18.J2.0021-Ruth Abigail Remeeus-BAB V_a.pdf Restricted to Registered users only Download (657kB) |
|
Text
18.J2.0021-Ruth Abigail Remeeus-DAPUS_a.pdf Download (762kB) |
|
Text
18.J2.0021-Ruth Abigail Remeeus-LAMP_a.pdf Restricted to Registered users only Download (736kB) |
Abstract
This research aimed to identify the challenges faced by MSMEs (Small and Medium Enterprises), as well as the solutions that can be implemented to overcome issues related to the use of digital marketing technology. In today's era, technology continues to advance, making it an essential tool to support businesses, including product marketing. Digital marketing technology is a marketing activity, including branding, that utilizes various media such as blogs, websites, email, AdWords, and social media networks. However, some MSMEs still struggle with proficiency in utilizing digital technology. This research was qualitative research through interviews. The writer visited MSMEs to conduct interviews. The findings of this research indicate that the lack of proficiency in using digital marketing technology poses the main challenge for MSMEs. The respondents show that their abilities to use digital technology are varied. It is also limited by time and human resources. Lastly, the solutions adopted by MSMEs to address the issue of utilizing digital marketing technology include joining communities related to digital marketing technology and participating in digital training programs provided by the government.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 400 Language |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 04 Oct 2023 04:47 |
| Last Modified: | 04 Oct 2023 04:47 |
| URI: | http://repository.unika.ac.id/id/eprint/33087 |
Actions (login required)
 |
View Item |
