Nugroho, Thio, Nathasya Liana (2023) THE USE OF INSTAGRAM ADVERTISEMENTS IN DEVELOPING SEMARANG CUSTOMERS’ PURCHASE INTENTION. Other thesis, Universitas Katolik Soegijapranata Semarang.

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The clothing industry in Indonesia is expanding rapidly nowadays. Business owners switched to sell their clothes online rather than selling offline. Selling clothes online is considerably more convenient and doesn't always cost as much as doing it instore. Social media are frequently used by businesses to advertise their products and services. The purposes of this study is to reveal the use of Instagram Advertisements to develop Semarang customers’ purchase intention. To address the research question, the researcher conducted interviews. Ten participants agreed to be recruited and interviewed. The findings indicate that customers are assisted by Instagram Advertisements to find business page through Instagram story and feeds advertisements which develop their purchase intention. Businesses on Instagram has grown significantly and they offer clothes as well. The owners promote their businesses by using Instagram advertisement to assist them. With this kind of advert ising, it helps business owner to develop the business by gaining customers’ trust and encouraging their intention to purchase.

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences)
600 Technology (Applied sciences) > 650 Management > Customers
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: Mrs Christiana Sundari
Date Deposited: 31 May 2023 05:53
Last Modified: 31 May 2023 05:53

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