MARKETING COMMUNICATIONS MIX OF TAROT READERS IN SEMARANG

NG, MARCHIELA CHRISTINE SEPTIADI (2023) MARKETING COMMUNICATIONS MIX OF TAROT READERS IN SEMARANG. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

Tarot reading has been around for a long time in Indonesia but has become popular in recent years. Many tarot readers have to find ways to introduce or promote their tarot reading business in order to reach more people. The purpose of this study is to find out the marketing communications mix tarot readers use to market their tarot reading business. In addition, this study also looks for the most-frequently employed marketing communications mix and which is more likely to attract clients. In this study, the writer used qualitative methods and interviewed seven tarot readers in Semarang. The results show that the marketing communications mix the tarot readers use are sales promotion, Public Relations (PR) and publicity, online and social media marketing, mobile marketing, and personal selling. The most-frequently employed marketing communications mix is online and social media marketing. Then, the marketing communications mix that is more likely to attract clients are sales promotion and online and social media marketing.

Item Type: Thesis (Other)
Subjects: 400 Language
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: mr AM. Pudja Adjie Sudoso
Date Deposited: 04 Apr 2023 03:49
Last Modified: 04 Apr 2023 03:49
URI: http://repository.unika.ac.id/id/eprint/31383

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