Faktor-faktor yang Mempengaruhi Perilaku Pembelian Produk Pangan Organik (Article Version)

SUSILOWATI, MG. WESTRI KEKALIH and RAHUTAMI, ANGELINA IKA and Wahyuningdyah, Retno Yustini (2021) Faktor-faktor yang Mempengaruhi Perilaku Pembelian Produk Pangan Organik (Article Version). In: Seminar Nasional FMI ke 13 dengan Tema Redifining Management in the Post-Pandemic Era : Issue, Challenges, and Opportunities, 27 - 28 November 2021, virtually via Zoom video conferencing.

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Abstract

Today, the problem of environmental damage s quite a concern. These conditions encourage behavioral changes in consumption, from ordinary products to products categorized as “green products” Green products have a particular segment called a green consumer, the segment that has environmentally conscious shopping or consumption. Green purchasing intentions drive someone to choose environmentally friendly products. By using regression analysis, this study aims to determine purchasing behavior of organic food products. The hypothesis formulated in this study is that the perceived seriousness of environmental problems, environmental responsibility, the effectiveness of environmental behavior, and Self-image in environment protection influence green purchasing behavior. The subject of this study is the middle to upper economic class society. The results show that environmental responsibility, the effectiveness of environmental behavior, and self-image in environmental protection positively significantly influence green purchasing. On the other hand, the perceived seriousness of environmental problems does not influence. This study also shows the differences in organic food purchasing behavior between men and women. Women tend to have higher organic food purchasing behavior.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	300 Social Sciences 300 Social Sciences > 330 Economics 600 Technology (Applied sciences) > 650 Management > 658 Management > Consumer Behavior 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Ms MG. Westri Kekalih
Date Deposited:	15 May 2022 12:13
Last Modified:	01 May 2023 10:54
URI:	http://repository.unika.ac.id/id/eprint/28574

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