PRODUCT PLACEMENT OF LANEIGE’S COSMETICS IN KOREAN DRAMAS: DESCENDANT OF THE SUN, WEIGHTLIFTING FAIRY KIM BOK-JOO, AND ABOUT TIME

Adzani, Gabriella Atria Cantik (2022) PRODUCT PLACEMENT OF LANEIGE’S COSMETICS IN KOREAN DRAMAS: DESCENDANT OF THE SUN, WEIGHTLIFTING FAIRY KIM BOK-JOO, AND ABOUT TIME. Other thesis, Universitas Katholik Soegijapranata Semarang.

[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_COVER_a.pdf
Download (632kB)
[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_BAB I_a.pdf
Download (234kB)
[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_BAB II_a.pdf
Restricted to Registered users only
Download (179kB)
[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_BAB III_a.pdf
Download (162kB)
[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_BAB IV_a.pdf
Download (553kB)
[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_BAB V_a.pdf
Download (156kB)
[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_DAPUS_a.pdf
Download (239kB)
[img] Text
17.J2.0024-Gabriella Atria Cantik Adzani_LAMP_a.pdf
Download (194kB)

Abstract

The phenomenon of the Korean wave or Hallyu has caused a huge impact on the popularity of Korean Drama. Korean Drama is used as a marketing place in the form of product placement. Product placement is a way to increase the promotion of a product or service by showing the product in a film story or television program. In this research, the writer wants to examine Laneige product placement in three Korean dramas Descendants of The Sun, Weightlifting fairy Kim Bok-joo and About Time. This research used the theory of Integrated Marketing Communication approach by George Belch and Michael Belch (2012). The research method that is used was the qualitative content analysis method. The writer presents the results descriptively. The results of the study show that the product placement found in the three dramas is implicit brand placement. Meanwhile, the dimension of the product placement found is plot connection dimension which can be found in all three dramas

Item Type: Thesis (Other)
Subjects: 400 Language > 420 English & Old English language
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: mr AM. Pudja Adjie Sudoso
Date Deposited: 21 Mar 2022 08:35
Last Modified: 21 Mar 2022 08:35
URI: http://repository.unika.ac.id/id/eprint/28228

Actions (login required)

View Item View Item
Unika Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.