Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines

AGUSTINI, MARIA YOSEPHINE DWI HAYU and Baloran, Anna maria R and BAGANO, APRIL JOAN and TAN, ANA LISA ROMERO and ATHANASIUS, SENTOT SUCIARTO and RETNAWATI, BERTA BEKTI (2021) Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines. Journal of Asia-Pacific Business, 22 (3). pp. 164-181. ISSN 1528-6940

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Abstract

Green marketing has become increasingly important to promote environmental sustainability, and studies on the subject have been conducted, especially in developed countries. Therefore, this research evaluates the green marketing practices and issues of the selected firms in emerging countries. Information from in-depth interviews with three firms each from Indonesian and Philippines, which produce green products were explored and analyzed. The findings showed that the practices were slightly different due to variations in the level of knowledge, and the lack of consumers’ awareness and acceptance of the product was the main issue faced by firms.

Item Type:	Article
Subjects:	300 Social Sciences > 330 Economics > Financial Economics > Stock Exchange
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Ms Dwi Hayu Agustini
Date Deposited:	02 Dec 2021 09:07
Last Modified:	02 Dec 2021 09:08
URI:	http://repository.unika.ac.id/id/eprint/27505

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