PENGARUH INSTAGRAM SEBAGAI MEDIA PROMOSI DINAS KEBUDAYAAN DAN PARIWISATA KOTA SEMARANG TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE KOTA SEMARANG

Nugroho, Samuel Bintang (2021) PENGARUH INSTAGRAM SEBAGAI MEDIA PROMOSI DINAS KEBUDAYAAN DAN PARIWISATA KOTA SEMARANG TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE KOTA SEMARANG. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

Semarang is a city that has various tourist destinations. Based on data from Departement of Semarang’s Culture and Tourism, the number of tourist visits in Semarang continues to increase and this increase can affect the economy of Semarang. Semarang’s tourism sector is a leading sector in improving the regional economy. Therefore, Semarang’s government continues to make efforts to increase the number of tourist visits to Semarang. Marketing communication in the form of promotion is carried out by the Departement of Semarang’s Culture and Tourism as a step to introduce Semarang’s tourism and persuade tourists to visit Semarang so that the number of tourist in Semarang continues to increase every time. Departement of Semarang’s Culture and Tourism uses instagram as a promotional medium to influence the decision to visit tourists to Semarang. This research aims to determine the effect of instagram as a promotional medium for Departement of Semarang’s Culture and Tourism on the visiting decision of the tourist to Semarang. This research used a quantitative approach where the respondents are the followers of @disbudparkotasemarang. There are some criterias for the respondents. First, the respodents has to follow @disbudparkotasemarang on instagram and the respondents has already been to Semarang. The research’s data comes from a questionnaire that distributed to 100 respondents. The data analysis method used simple linear regression analysis. To test the hypothesis, the researcher will use the T test. The result shows a strong and positive correlation between variable X and variable Y. Based on the results of the T test, H0 is rejected and H1 is accepted. H1 accepted means that instagram as a promotion media for Departement of Semarang’s Culture and Tourism has a significant effect on visiting decision of the tourists to Semarang. The effect that is produced by variable X is 0.677 or 67.7%. Based on the research results, the statement "You can easily access the information on @disbudparkotasemarang" has the highest influence on the visiting decision. So it can be concluded that the ease of access to information can influence a person's visiting decision

Item Type:	Thesis (Other)
Subjects:	000 Computer Science, Information and General Works > 070 News media, journalism & publishing University Structure > 070 News media, journalism & publishing University Structure > 070 News media, journalism & publishing
Divisions:	Faculty of Law and Communication > Department of Communication Science
Depositing User:	mr AM. Pudja Adjie Sudoso
Date Deposited:	08 Jun 2021 02:51
Last Modified:	08 Jun 2021 02:51
URI:	http://repository.unika.ac.id/id/eprint/25071

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