Students’ Perception of Product Brand Using English Language

Herwinda, Rosiana Ayu (2020) Students’ Perception of Product Brand Using English Language. Other thesis, Universitas Katolik Soegijapranata Semarang.

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Abstract

A brand is an identity of a product that is used to attract the attention of customers. This research aimed to to find out the Faculty of Language and Arts Students’ Perception of the brand using English language. This research involved 53 active students batch 20162018 from the Faculty of Language and Arts Soegijapranata Catholic University as respondents. This study used a quantitative method with closed-ended questionnaire as the instrument. There are two main results from this study. First, the respondents understood about symbol in brand its important. They agreed to put brand as a consideration when buying something. Second, the result of the study shows that most of the respondents tended to be neutral. It means that English had not been seen as the main attraction in selling a product, because they did not always choose to buy products with English language as the brand.

Item Type:	Thesis (Other)
Subjects:	400 Language
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	ms F. Dewi Retnowati
Date Deposited:	23 Apr 2021 04:02
Last Modified:	23 Apr 2021 04:02
URI:	http://repository.unika.ac.id/id/eprint/24547

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