A SEMANTIC ANALYSIS OF TAGLINES IN ENGLISH ADVERTISEMENTS OF AUTOMOTIVE, ELECTRONIC, AND WOMAN BEAUTY PRODUCTS

SUGITANOTO, DAVID (2008) A SEMANTIC ANALYSIS OF TAGLINES IN ENGLISH ADVERTISEMENTS OF AUTOMOTIVE, ELECTRONIC, AND WOMAN BEAUTY PRODUCTS. Other thesis, Prodi Sastra Inggris Unika Soegijapranata.

[img]
Preview
Text (COVER)
05.80.0052 David Sugitanoto COVER.pdf

Download (65kB) | Preview
[img] Text (BAB I)
05.80.0052 David Sugitanoto BAB I.pdf
Restricted to Registered users only

Download (41kB)
[img] Text (BAB II avalible document only in Soegijapranata Catholic)
05.80.0052 David Sugitanoto BAB II.pdf
Restricted to Repository staff only

Download (84kB)
[img] Text (BAB III avalible document only in Soegijapranata Catholic)
05.80.0052 David Sugitanoto BAB III.pdf
Restricted to Repository staff only

Download (40kB)
[img] Text (BAB IV avalible document only in Soegijapranata Catholic)
05.80.0052 David Sugitanoto BAB IV.pdf
Restricted to Repository staff only

Download (122kB)
[img] Text (BAB V)
05.80.0052 David Sugitanoto BAB V.pdf
Restricted to Registered users only

Download (38kB)
[img]
Preview
Text (DAFTAR PUSTAKA)
05.80.0052 David Sugitanoto DAFTAR PUSTAKA.pdf

Download (33kB) | Preview

Abstract

In the advertisement world, a lot of phrases are found behind English printed advertisement. Usually behind those phrases, a lot of linguistic elements can be found. The writer tried to investigate the phrase arrangement and the meaning of the English printed advertisement. This research uses syntax theory to analyze phrase arrangement from taglines and semantic theory to analyze meanings of taglines in English printed advertisement. The purpose of this research was to know the variations of phrase arrangement and types of meaning which are often used in taglines of English printed media and categorize the data based on syntax’s theory and semantic’s theory. The data are collected from the taglines in Suara Merdeka newspaper from January until February 2008 edition and Dewi magazine January and February 2008 edition, also from the website. Data are taken from automotive products, electronic products and woman beauty products. The result of this research showed that verb phrases were often used in automotive and electronic products; noun phrases were often used in woman beauty products. Conceptual, connotative and affective meanings were often used in those advertisements.

Item Type: Thesis (Other)
Subjects:
> 620 Engineering > 624 Civil engineering > Applied Engineering > Electronic Engineering
Divisions: Faculty of Language and Art > Department of English Literature
Depositing User: Mrs Christiana Sundari
Date Deposited: 09 Sep 2015 20:20
Last Modified: 09 Sep 2015 20:20
URI: http://repository.unika.ac.id/id/eprint/2435

Actions (login required)

View Item View Item