PROSES INOVASI VARIASI RASA PADA BUBUR AYAM SUKABUMI ODEON SEMARANG

Yosep, Wimpy (2020) PROSES INOVASI VARIASI RASA PADA BUBUR AYAM SUKABUMI ODEON SEMARANG. Other thesis, Unika Soegijapranata Semarang.

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Abstract

Inovasi rasa bubur ayam di Bubur Ayam Sukabumi Odeon Semarang dengan menambahkan ebi dan bumbu-bumbu lain memberikan variasi rasa seafood. Proses inovasi dilakukan berdasarkan teori dari (Luecke, 2013:2 dalam Kristianto, 2017) : idea generation, opportunity recognition, idea evaluation, development, dan commercialization. Berdasarkan tahapan tersebut maka produk inovasi variasi rasa bubur ayam dapat tercipta dan dipasarkan.

Item Type:	Thesis (Other)
Subjects:	600 Technology (Applied sciences) > 650 Management > 658 Management > Production Management
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mrs Christiana Sundari
Date Deposited:	05 Jan 2021 05:43
Last Modified:	05 Jan 2021 05:43
URI:	http://repository.unika.ac.id/id/eprint/23009

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