The Identification of Motivation and Entrepreneurial Orientation of Female Entrepreneurs in Micro and Small Size Business (Case Study on Food Business Sector in Semarang, Indonesia)

Soekesi, Agustine Eva Maria and Utami, Margaretha Sih Setija and NUGRAHANINGSIH, TRI HARDJANTI The Identification of Motivation and Entrepreneurial Orientation of Female Entrepreneurs in Micro and Small Size Business (Case Study on Food Business Sector in Semarang, Indonesia). Proceedings of the International Academic Research Conference on Small & Medium Enterprises.

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Abstract

Based on the latest official information of the Indonesian Ministry of Cooperatives Small and Medium Enterprises (SMEs) (www.depkop.go.id, accessed on May 15, 2016), in 2013 there were 57,843,615 out of 57,900,787 businesses in Indonesia (99.9%). The proportion itself is not significantly different from the number of micro and small businesses in the city of Semarang. Of the 142 small and micro businesses listed in the directory of the Office of Cooperatives and SMEs in Semarang (2015), as many as 60.42% of them are in the food business sector. The reason of this is the repetition of the purchasing pattern that is relatively high so that the turnover of working capital to be relatively fast. It is perceived that the entrepreneurship further facilitates the management of the business. On the other side the research conducted in 2008, 2009, 2011, and 2014 showed that more than 70% of the entrepreneurs were female. In order to develop this micro and small size business in the food sector-managed by female in the city of Semarang, it is necessary for the government supported by other related institution to provide guidance. This paper presents the results of the research on motivation and entrepreneurial orientation of the research subjects. The research used the concept of motivation by McClelland theory that include three (3) variables: the need for achievement (N-Ach), the need for power (N-Pow) and the need for affiliation (N-Aff). While the concept of entrepreneurial orientation refers to Lumpkin and Dess theory, which include Autonomy, Innovativeness, Risk Taking, Proactiveness, and Competitive Aggressiveness. By understanding the map of the motivation and entrepreneurial orientation of the food female entrepreneurs in the micro and small size businesss, the results of this study will be useful for establishing the effective business guidance method. Thus the results will not only be for the fulfilment of the the daily needs, but can also be improved to be a productive business by applying the right management methods. Key Words: Motivation, Entrepreneurial Orientation, Micro and Small Businesses, Female Entrepreneurs, Business Guidance

Item Type:	Article
Subjects:	300 Social Sciences 300 Social Sciences > 330 Economics 300 Social Sciences > 330 Economics > Production Economics 300 Social Sciences > 330 Economics > Entrepreneurship
Depositing User:	Ms Eva Maria
Date Deposited:	17 Nov 2020 01:50
Last Modified:	29 Jan 2021 06:37
URI:	http://repository.unika.ac.id/id/eprint/22924

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