DIFFERENCES ON OCB-I AND OCB-O BASED ON GENDER A CASE OF INSURANCE AGENTS IN INDONESIA

IRMAWATI, BERNADETA and Retnawati, Berta Bekti (2018) DIFFERENCES ON OCB-I AND OCB-O BASED ON GENDER A CASE OF INSURANCE AGENTS IN INDONESIA. In: ineternational conference of organizational innovation. (Unpublished)

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Abstract

This article aims to know if OCB-I and OCB-O differ according to gender. An insurance agent whose function is a salesperson plays an important role in the organization because it can connect the company with the community. Insurance agents with OCB both OCB-I and OCB-O will be able to increase organizational effectiveness. The process of collecting data used questionnaire method with 50 of either general or life insurance agents in Central Java. The analysis with t-test showed that there were no differences on OCB-I and OCB-O based on Gender.

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