Adjustment of Jepara Industrial Furniture Business for Business Stability

Rahutami, Angelina Ika and Kurniasari, Widuri and Prawihatmi, Chatarina Yekti (2019) Adjustment of Jepara Industrial Furniture Business for Business Stability. In: International Conference on Business and Economy 2019, 13-14 Maret 2019, Semarang.

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Furniture industry in Jepara is a strategic industry both for local and national economy. Furniture industry in Jepara is uniquely known for its carving. This research is aimed to conduct a mapping of furniture industry condition in Jepara. In addition, this research also conducts an investigation of how furniture industry in Jepara performs its online and external business adjustment.The research has been conducted in Jepara district, Central Java. The sample collected from micro small medium enterprises (MSMEs) in the furniture field. The research used primary data collected through questionnaires and in-depth interviews. The key informants of this research are policy makers , such as Head of the Industrial Board, Head of the Trade Board, and Head of Cooperative and MSMEs, Head of furniture association at the provincial level of Central Java and Jepara District, and 5 players of furniture industry in Jepara. The variables observed in this study are: business competition, management priority, performamce and innovation. In facing globalization, furniture industry in Jepara conducts some adjustments internally and externally. All industry players attempt to behave adaptively toward business development and compettion by doing design innovation continuously. Furniture industry businessmen also motivate their employees to be creative and innovative. Externally, local government contantly supports the existence and competitiveness of the industry by providing facility for promotion and exhibition both national and international level. Business strategies that can be applied are improving product durability and design variation. This needs to be done because of market demands that move fast in terms of designs and seasonal fluctuation in furniture production itself. Keywords: furniture industry, small and medium enterprises, adjustments, creative, innovative.

Item Type: Conference or Workshop Item (Paper)
Subjects: 300 Social Sciences
300 Social Sciences > 330 Economics
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: ms Angelina Ika Rahutami
Date Deposited: 14 Oct 2020 12:20
Last Modified: 14 Oct 2020 12:20

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