ANALYSIS OF THE POTENTIAL OF MICRO SMALL MEDIUM ENTERPRISES AND FINANCIAL MANAGEMENT FOR PROGRAM DESIGN CORPORATE SOCIAL RESPONSIBILITY

HASTUTI, THERESIA DWI and LAKO, ANDREAS and KRISPRANTONO, KRISPRANTONO and SIHOMBING, RANTO .P ANALYSIS OF THE POTENTIAL OF MICRO SMALL MEDIUM ENTERPRISES AND FINANCIAL MANAGEMENT FOR PROGRAM DESIGN CORPORATE SOCIAL RESPONSIBILITY. International Journal of Management and Applied Science, 3 (12). ISSN 2394-7926

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Abstract

- This study aims to analyze the potential of micro small medium enterprises to batik craftsmen in Lasem, Central Java Indonesia. Lasem is one of the centers of batik that can support economic growth, especially in Central Java. This business development process is done by CSR program from corporation. To improve the effectiveness of CSR programs and financial management required needs analysis of each cluster starting from start pioneering, medium to high potential. The results of this study is the first, batik business that pioneered new support in the form of funds. While batik business that is in the category of medium need support training in product innovation in batik. The category of mature entrepreneurs requires the help of network marketing to foreign countries. Second, related to financial management, for the pioneering category and is still in need of assistance in the process of recording and reporting separate with personal finance. While high category financial management already manage good finance, although still need training to process recording and reporting done can help to make decision process.

Item Type: Article
Subjects: > 650 Management > 657 Accounting
Divisions: Faculty of Economics and Business > Department of Accounting
Depositing User: Mrs Rikarda Ratih
Date Deposited: 13 Sep 2020 05:34
Last Modified: 13 Sep 2020 05:34
URI: http://repository.unika.ac.id/id/eprint/21947

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