NEW MARKETING PATH FOR INDONESIA MICRO AND SMALL BUSINESS IN NEW NORMAL ECONOMY

AGUSTINI, MARIA YOSEPHINE DWI HAYU (2020) NEW MARKETING PATH FOR INDONESIA MICRO AND SMALL BUSINESS IN NEW NORMAL ECONOMY. In: INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN MANAGEMENT, 20 AGUSTUS 2020, INDIA.

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Abstract

Drop in sales in the common problem experienced by businesses in the pandemic including those of micro and small. Considering less contact economy to mitigate the covid-19 virus and the trend on internet usage that is increasing, online marketing is considered as the best alternative for small and micro businesses to do their business.

Item Type: Conference or Workshop Item (Speech)
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Ms Dwi Hayu Agustini
Date Deposited: 10 Sep 2020 07:58
Last Modified: 10 Sep 2020 07:58
URI: http://repository.unika.ac.id/id/eprint/21825

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