PERUMUSAN BLUE OCEAN STRATEGY SEBAGAI STRATEGI BERSAING PADA ANTARAKATA COFFEETALK

RAMADHINI, ALLYA MAURA (2019) PERUMUSAN BLUE OCEAN STRATEGY SEBAGAI STRATEGI BERSAING PADA ANTARAKATA COFFEETALK. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

This study aims to propose a new business strategy for Antarakata Coffeetalk, which is Blue Ocean Strategy. This strategy is implemented with the aim that Antarakata Coffeetalk can make a higher competitive advantage. This research was carried out because there were many new similar competitors who would gradually threaten the existence of Antarakata Coffeetalk as a Coffeeshop. In this study, the respondents were Antarakata Coffeetalk’s consumers based on criteria. This study used primary data obtained from interviews and questionnaires. This data is used to analyze competition factors that will form Canvas Strategy. The competitive advantage of Antarakata Coffeetalk is obtained through a good sales promotion strategy so that it can reach a wider market share. A good sales promotion strategy is one of Antarakata Coffeetalk's efforts to be known in public. In the end, this strategy will make Antarakata Coffeetalk reached a wider consumers. Keywords: Strategy, Blue Ocean /strategy, Competitive Advantage, Coffee shop

Item Type: Thesis (Other)
Subjects: > 650 Management > Business Performance > Business plan
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Lucius Oentoeng
Date Deposited: 22 Nov 2019 01:38
Last Modified: 22 Nov 2019 01:38
URI: http://repository.unika.ac.id/id/eprint/20172

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