PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

Hartono, Daniel (2019) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

This research was motivated by growth which was followed by the increasing need for communication products. Xiaomi is one of the brands of communication equipment manufacturers in the form of smartphones in Indonesia which significantly increases sales in a short period of time. The price factor and product quality are considered by Xiaomi smartphones. This study captures a sample of 100 respondents who purchased Xiaomi smartphones that did discount-smartphone counters in Semarang City. Quantitative analysis: multiple linear regression analysis, F test, t test, and determinant coefficient analysis. The results of this study indicate that Price (X1) and Product Quality (X2) that are agreed simultaneously or together have a significant importance on Purchase Decisions (Y). However, only Price (X1) is significant for the Purchase Decision (Y). While Product Quality (X1) is not significant to the Purchase Decision (Y). Keywords: Price, Product Quality, Purchasing Decision

Item Type: Thesis (Other)
Subjects: 100 Philosophy and Psychology > 150 Psychology > 158 Applied psychology > Decision Making
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Lucius Oentoeng
Date Deposited: 22 Nov 2019 01:38
Last Modified: 22 Nov 2019 01:38
URI: http://repository.unika.ac.id/id/eprint/20170

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