WHAT IS GREEN? A CASE ON SELECTED COMPANIES International Conference of Organizational Innovation

AGUSTINI, MARIA YOSEPHINE DWI HAYU and RETNAWATI, BERTA BEKTI and SUCIARTO, ATHANASIUS SENTOT (2018) WHAT IS GREEN? A CASE ON SELECTED COMPANIES International Conference of Organizational Innovation. Journal International Conference of Organizational Innovation.

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Abstract

More companies are going green. They believe that greening the business is their responsibility and is simply the right thing to do. It benefits not only the company but also consumers. Since the substance of the green business concept is rather ambiguous, it is difficult to evaluate whether a green claim is correct and is not a greenwash. The study tries to find out the understanding of companies conducting green practices on green business. It aims specifically to explore to what extent they know about green business and whether their practices are accordingly green. It is a case study on three Indonesian companies identified as conducting green practices. Interview to either the owner-manager or the representative of the companies was for gathering data. The study shows that understanding on green business still varies and reasons underlying their green practices are commitment of not to harm the environment. In the beginning, they did not realize if what they have done are green practices. Know the benefits of being green can be the motivation for being green. Disseminate the laws is thus important.

Item Type: Article
Subjects: > 650 Management
> 650 Management > Business Performance
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Christiana Sundari
Date Deposited: 21 Jan 2020 03:18
Last Modified: 21 Jan 2020 03:18
URI: http://repository.unika.ac.id/id/eprint/19990

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