ANALISIS KINERJA PEMASARAN PT. NSS

AGUSTINI, M.Y DWI HAYU and KANADI, EDWIN (2018) ANALISIS KINERJA PEMASARAN PT. NSS. JEMAP : Jurnal Ekonomi, Manajemen, Akuntansi dan Perpajakan, 1 (2). ISSN 2622-612X

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Abstract

NSS Limited Liability Company (NSS LLC) is a lubricant product distributor which has distribution permit from principal of a certain area. The company should maintain a certain performance as the principal’s criteria. Effort to maintain company’s marketing performance always should be conducted sothat to hold the distribution permit. This research aimed to analyze the marketing performance of NSS LLC based on 4Ps elements of marketing mix. Data were collected from 50 active consumers which routinely purchase in six month lately with questionnaires. Desciptive analyze was used to depict the company’s marketing performance with tables and using average. Overall, results showed that NSS LLC’s marketing performance were good. Each marketing mix element was scored good by consumers. Place distribution element was scored the best compared to other elements, especially related to product guarentee to reach the consumers’ hands in good condition and on exact time. Whilst promotion as the marketing mix element was scored the lowest, though promotion programs were scored interesting and frequently conducted

Item Type: Article
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Christiana Sundari
Date Deposited: 21 Jan 2020 03:14
Last Modified: 21 Jan 2020 03:14
URI: http://repository.unika.ac.id/id/eprint/19962

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