CONSUMERS’ PERCEPTION ON THE ENGLISH LANGUAGE USAGE IN MAKANENAK BAKEDRICE ADVERTISEMENT THROUGH INSTAGRAM

Widiaputri, Teresa Nadia (2019) CONSUMERS’ PERCEPTION ON THE ENGLISH LANGUAGE USAGE IN MAKANENAK BAKEDRICE ADVERTISEMENT THROUGH INSTAGRAM. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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14.J2.0027 TERESA NADIA WIDIAPUTRI (5.5)..pdf COVER.pdf

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Abstract

There is a trend that many online shops in Instagram use the English language to promote their products and to communicate with their customers. This research was conducted in order to find out the customers’ perceptions of English usage in Makanenak Bakedrice advertisement through Instagram. The study took a quantitative approach, by which to collect the data, the writer used a closed-ended questionnaire with a Likert Scale. There are ten statements asking customers' perception of the importance of the English usage in the advertisement. Fifty-six customers were Makanenak Bakedrice customers. The data collected were analyzed using SPSS to get descriptive statistics. It was found out that the overall mean is 3.22 suggesting that Makanenak Bakedrice under study have positive perceptions towards English usage in the Makanenak Bakedrice advertisement through Instagram which has an implication for a future prospective role of Instagram advertisement using English language.

Item Type: Thesis (Other)
Subjects: 400 Language
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: Mr Lucius Oentoeng
Date Deposited: 22 Nov 2019 01:06
Last Modified: 22 Nov 2019 01:06
URI: http://repository.unika.ac.id/id/eprint/19912

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