Pengaruh Wom (Word Of Mouth) dan Suasana Toko Terhadap Keputusan Pembelian (Studi Kasus Pada Toko Kurnia Karangjati )

FAHREZA, AGAM ATYLLA ANDRA (2019) Pengaruh Wom (Word Of Mouth) dan Suasana Toko Terhadap Keputusan Pembelian (Studi Kasus Pada Toko Kurnia Karangjati ). Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

Retail businesses in Indonesia continue to grow with technological changes. At present the company manager is required to be more careful in determining various marketing strategies, in order to remain in the midst of increasingly fierce business competition. Therefore word of mouth marketing (WOM) is very influential in consumer purchasing decisions, besides that traders also have to pay attention to other things that can affect consumers to shop at the store by creating a retail image, for example by paying attention to the store atmosphere. The decline in sales at the retail store made it interesting when researching this matter, and it was found that WOM and store atmosphere had a significant positive effect on the decision to purchase kurnia karangjati. Keywords: WOM (Word Of Mouth), Shop Atmosphere, Purchasing Decision

Item Type: Thesis (Other)
Subjects: 100 Philosophy and Psychology > 150 Psychology > 158 Applied psychology > Decision Making
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Lucius Oentoeng
Date Deposited: 09 Jul 2019 07:42
Last Modified: 02 Oct 2020 07:44
URI: http://repository.unika.ac.id/id/eprint/19565

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