ANALISIS ISI RUBRIK ARGUMENTASI LEMBAR MUDA HARIAN KOMPAS

Pradipta, Rama (2019) ANALISIS ISI RUBRIK ARGUMENTASI LEMBAR MUDA HARIAN KOMPAS. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

Innovations are carried out by newspaper as a print media in the face of competition with other media that are growing rapidly along with technological developments. One of the innovating newspapers is Harian Kompas. Harian Kompas innovated in rubrication by publishing a rubric called the Argument Rubric. This Argumentation Rubric is located on Muda Harian Kompas sheets. The target of rubric Argumenation on Muda Harian Kompas sheets is among college students. The formulation of the problem in this study is how contents of the message on Muda Harian sheets rubric period 2 June 2017 - 25 May 2018 that accordance with interests of students as the target of reader. This study uses content analysis method. In order to dissect the contents of message from each comments, this study uses one dimension of the settings agenda's theories, that is the media agenda. The dimensions of the media agenda are lowered into 3 units of analysis; they are visibility, prominent level for the audience, and valence. The primary data was obtained from interviews with head and deputy head desk of Sosok, Muda dan Gaya Harian Kompas. While secondary data is a comment that contained in Muda Harian Kompas sheets column, around June 2, 2017 - May 25, 2018. This study found that lifestyle categories were the most relevant categories with students compared to 3 other categories determined by researchers, namely life on campus, politics, and celebration big day in Indonesia. There are 210 comments contained in Muda Harian sheets argument's rubric period on 2 June 2017 - 25 May 2018. The 210 comments sent by students from 62 universities. All the comments titles are accordance with 4 theme categories. The number of paragraphs each comment indicates that 163 comments have a long paragraph and 47 comments have a short paragraph. At the comments section, 210 comments have content that matches with 4 theme categories. The contents of 210 comments on theme published by the editor showed that 163 comments were supportive, 45 comments were not supportive, and 2 comments expressed attitudes not of both. Keywords: content analysis, media agenda, Argumentation Rubric, Muda sheets, Harian Kompas

Item Type: Thesis (Other)
Subjects: 000 Computer Science, Information and General Works > 050 News media, journalism, publishing
Divisions: Faculty of Law and Communication > Department of Communication Science
Depositing User: Mr Lucius Oentoeng
Date Deposited: 09 Jul 2019 07:43
Last Modified: 09 Jul 2019 07:43
URI: http://repository.unika.ac.id/id/eprint/19550

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