HUBUNGAN ANTARA KONFORMITAS TEMAN SEBAYA DENGAN PEMBELIAN IMPULSIF PRODUK FASHION PADA REMAJA PUTRI YANG BERBELANJA ONLINE

Saraswati, Devi Yudistira (2019) HUBUNGAN ANTARA KONFORMITAS TEMAN SEBAYA DENGAN PEMBELIAN IMPULSIF PRODUK FASHION PADA REMAJA PUTRI YANG BERBELANJA ONLINE. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

This research aims to know the relationship between peer conformity with impulsive buying of fashion products on teenage girl who shop online. The hypothesis put forward is there a positive relationship between peer conformity with impulsive buying of fashion products on teenage girl who shop online. Research done by the population of the high school students of class XII YSKI Christian High School in Semarang. Sampling is done using a purposive sampling with a total 50 students of the subject. These studies use quantitative methods with the gauge scale conformity peers and impulsive buying scale. The results showed the hypothesis was tested with the Test Product Moment Correlation is accepted. The results of this research show there is a very significant relationship between peer conformity with impulsive buying of fashion products on teenage girl who shop online. This result was shown by rxy = 0.559 with significance p = 0.000 (p < 0.01). Contribution of effective conformity peers with the behavior of cheating is 31.24%. Keyword: conformity, peers, impulsive buying

Item Type: Thesis (Other)
Subjects: 100 Philosophy and Psychology > 150 Psychology > Conformity
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Mr Lucius Oentoeng
Date Deposited: 03 Jul 2019 08:35
Last Modified: 03 Jul 2019 08:35
URI: http://repository.unika.ac.id/id/eprint/19417

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