ANALISIS PENGARUH PERSEPSI PROMOSI, PERSEPSI KEMUDAHAN, DAN PERSEPSI KEAMANAN TERHADAP MINAT BELI OVO CASH (Kasus di Java Mall Semarang)

Wibowo, Tan Raymond Ardelianto (2019) ANALISIS PENGARUH PERSEPSI PROMOSI, PERSEPSI KEMUDAHAN, DAN PERSEPSI KEAMANAN TERHADAP MINAT BELI OVO CASH (Kasus di Java Mall Semarang). Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

This research by the advances in technology are evolving rapidly and growth of payment system in Indonesia. An IT company that is creating an international PT Visionet Ovo cash in Indonesia. Interest to buy into a major reason consumers use Ovo cash. Perception, perception of ease of Promotion, and the perception of Security is allegedly influential positively and significantly to buy interest in this research. The study took a sample of 105 against the respondents who are using and make payments by using Ovo cash. Quantitative analysis include: multiple linear regression analysis, test F, t-test, analysis and coefficients of determinants. The results of this research show that the perception of promotion (X 1), perceptions of ease (X 2), and the perception of security (X 3) proved to have a positive influence and significantly affect the interest of buying (Y) on the Ovo cash. Perception of Ease is the perception of security follows the perception of promotion then follows the variable that has the most influence on the dependent variable. Keywords: Perception Promotion, Perception Of Ease Of Promotion, The Perception Of Security, The Interest To Buy

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Promotion and evaluation
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Lucius Oentoeng
Date Deposited: 28 Jun 2019 08:00
Last Modified: 28 Jun 2019 08:00
URI: http://repository.unika.ac.id/id/eprint/19264

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