FLA Students’ Perception on the Use of Instagram to Market Products

Sutanto, Evelyn (2018) FLA Students’ Perception on the Use of Instagram to Market Products. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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In this modern era, there are a lot of media that people can use to market their product. One of the most modern ways to market a product is through social media.Social media like Instagram can be really advantageous in doing online marketing. The writer also has an online bookstore named “Wayfarer Bookstore” and usesInstagram as a media to promote her products that is why she wants to learn more about marketing using Instagram. The purpose of this study is to find out respondents’ perception on the use of Instagram to market a product and to find out respondents’ preference on the use of images and videos on the Instagram account. The writer decided to collect 30 respondents who are students from Faculty of Language and Arts, UnikaSoegijapranata Catholic University. To collect the data, the writer used a close-ended questionnaire with five choices arranged based on the Likert Scale method. For this study, the writer used quantitative method using a simple descriptive statistical analysis to analyze the data. The result of this study shows that respondents’ perception on Instagram to market a product is really favorable and they do not really mind between the use of either photos or videos on the Instagram account.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: Mr Lucius Oentoeng
Date Deposited: 16 Apr 2019 10:11
Last Modified: 16 Apr 2019 10:11
URI: http://repository.unika.ac.id/id/eprint/18940

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