PERAN HUBUNGAN MASYARAKAT (HUMAS) DALAM MEMBANGUN CITRA DAN REPUTASI PEMERINTAH KOTA SEMARANG

RESPATI, SIH WIJNA (2018) PERAN HUBUNGAN MASYARAKAT (HUMAS) DALAM MEMBANGUN CITRA DAN REPUTASI PEMERINTAH KOTA SEMARANG. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

The role of public relations in the administration of government is needed especially in realizing the image and reputation of the city government. Ideally to realize a positive image and reputation, public relations must carry out four roles namely, communication technicians, expert prescriber, communication facilitators, and problem solver facilitators. However, the Bagian Humas dan Protokol Pemkot Semarang only carried out the role of a communication technician. The purpose of this study was to find out how Bagian Humas dan Protokol Pemkot Semarang in building the image & reputation of the Government of Semarang City since 2016 to 2017. This study used descriptive qualitative research methods. Techniques of data collection were done through primary data in the form of subject opinions and interview results. And also supported by secondary data in the form of documentation or data report. In this study there was five sources, the head of Bagian Humas dan Protokol Pemkot Semarang, the head of Subbagian Peliputan dan Dokumentasi, the head of Subbagian Pemberitaan, the head of Dinas Komunikasi dan Informasi Kota Semarang, and the PR practitioner. The results of this study show that Bagian Humas dan Protokol Pemkot Semarang carried out the four roles of public relations. In addition, to realizing the image and reputation of the city government, Bagian Humas dan Protokol Pemkot Semarang with Diskominfo Kota Semarang built internal and external relations. Keywords: The Role of Public Relations, Image and Reputation, Government of Semarang City

Item Type: Thesis (Other)
Subjects: 300 Social Sciences > 350 Public administration & military science > Government Policy
Divisions: Faculty of Law and Communication > Department of Communication Science
Depositing User: Mr Lucius Oentoeng
Date Deposited: 16 Apr 2019 09:27
Last Modified: 16 Apr 2019 09:27
URI: http://repository.unika.ac.id/id/eprint/18830

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