Reading Indonesian and American Values Via Cosmopolitan Magazine Advertisements

Dukut, Ekawati Marhaenny (2008) Reading Indonesian and American Values Via Cosmopolitan Magazine Advertisements. In: Culture, Language, and Literature in Global Context: Perspectives and Challenges, 16 - 17 January 2008, Semarang.

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Abstract

The Latin word cultivare from which the English word cultivate is originated becomes the basis for the definition of culture. With cultivate to synonymously mean to plant, grow or develop, W. McOmie defines culture as "the result of the maSS cultivation of a certain way of seeing, thinking, assuming. believing, and behaving in the members of a society" (1990: 178). This is similar to B. Tomalin and S. Stempleski's definition of culture, which refers to the "beliefs and perceptions, especially expressed through language, but also through cultural behaviors that affect acceptability in the host community" (1993: fi). In other words, whatever constituents help society to develop itself in unity is what generated culture

Item Type: Conference or Workshop Item (Paper)
Subjects: 400 Language
Divisions: Faculty of Language and Art
Depositing User: Ms Ekawati Marhaenny Dukut
Date Deposited: 13 Aug 2019 09:41
Last Modified: 10 Feb 2022 03:43
URI: http://repository.unika.ac.id/id/eprint/18253

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